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R U OK? launch FIFO mental health campaign

Suicide prevention organisation R U OK? is urging workmates to support one another before they hit rock bottom, as part of a new campaign aimed at mental health in the fly-in, fly-out mining industry.

Up to one in three FIFO workers experience mental health difficulties, and the campaign is a much-needed reminder that identifying emotional danger in the workplace isn’t as obvious as identifying physical danger.

With the number of Australians taking their own lives on the rise to almost eight deaths every da, R U OK? CEO Brendan Maher urges employers and business leaders to do more to foster workplace cultures that encourage peer-to-peer conversations about wellbeing.

“Working away from family and friends inevitably takes a toll on people; especially if they’re dealing with issues at home. We need to remind workmates to watch out for the subtle changes that suggest someone isn’t coping so well,” Mr Maher said.

“Sharing this campaign within your organisation – and championing it in a genuine, authentic way – is one strategy all team leaders can employ to foster positive talking behaviour between peers.”

The new campaign materials include a range of posters; videos; a step-by-step flow chart to have a conversation; and toolbox talking points for managers to share with their teams. The visual across the resources features three workers; two wearing high visibility clothing and one receding into darkness. The scenario serves as a prompt to genuinely ask after each other more often.

R U OK? Scientific Advisor and Lifeline Executive Director Alan Woodward said that research shows that men, in particular, need to be encouraged to speak up when they’re struggling:

“We know that people are more likely to turn to family, friends and workmates during times of stress, so it’s vital that workmates are empowered to have open and non-judgemental conversations,” Mr Woodward said.

“It’s not about fixing someone’s problems – it’s about giving them the confidence and reassurance that they’re not alone. And – if necessary – being positive about the role of health experts in improving mental wellbeing.”

The FIFO campaign is supported by the global helicopter transportation services company, Bristow.

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